Nonprofit sponsorship proposal template

Dear [Contact name],

I am reaching out from [Charity name], a [cause area] nonprofit serving [who you serve] in [location]. We are preparing [event or program] on [date], and [Company] stood out to us because of your support for [specific cause or past sponsorship].

I would love to explore a sponsorship partnership. A short proposal follows below.

[Charity name] is a [registered charity type] founded in [year]. Our mission is [one-sentence mission].

Last year we [key result: people served, meals delivered, animals rescued]. Our community includes [audience size: newsletter subscribers, event attendees, social followers].

[Event or program name] takes place on [date] at [location or online]. We expect [attendance or reach].

The audience is [describe: age range, interests, location], which aligns closely with [Company]'s customers and community goals.

Champion — [$ amount]: logo on all event materials, speaking slot, 4 social posts, logo and link on our website for 12 months, impact report.

Partner — [$ amount]: logo on event materials, 2 social posts, website logo for 6 months, impact report.

Supporter — [$ amount]: logo on event signage, 1 social post, thank-you in our newsletter.

In-kind: we also welcome [venue space, catering, printing, prizes] valued at [$ amount] or more, recognized at the tier above its value.

A signed agreement before any work begins, recognition delivered exactly as listed, photos and a short impact report within [number] days of the event, and a named contact for anything you need.

We would welcome a short call to tailor this to your goals. You can reach me at [email] or [phone].

With thanks,
[Your name]
[Title]
[Charity name]
[Website]